Building an online coaching business can feel so daunting and overwhelming, right?
Every single blog post or podcast is offering you the new latest marketing strategy and it’s hard to keep up.
The thing is, as coaches, we’re in a very different type of business and when we’re building our coaching businesses, we need to keep it as simple as possible and build our businesses from real and genuine human connections.
This is what separate successful coaches from the ones who are failing to make money.
When you’re first starting out as an online coach, here’s what I suggest you focus on to build your coaching business:
1. Having conversations with ideal clients.
Friends, acquaintances, followers on IG, people in FB groups..... you have to reach out to as many people as possible and ask to have 1:1 conversations. Give them something in return, e.g. free coaching, but put yourself out there.
You HAVE to know your ideal client. The more conversations you have, the more successful your business will be.
And yes, you’ll get ghosted. And yes, you’ll be seen as annoying by some. Get over it and do it anyway - you’ll meet some amazing women.
2. Creating an opt-in to funnel people into your email list.
Create something that gives your ideal client a quick win. And create a follow up nurture sequence of 3 non-spammy emails that delivers them great content and tells them your story.
3. Funneling traffic to your opt-in.
IG and FB groups have worked the best for me and they're great sources of free traffic. Choose one strategy and really go for it over the next 3 months.
Follow up your email list with weekly amazing content that blows your ideal client’s mind. Give away all your best stuff for free. You can re-purpose this content in your FB group and IG. Build trust by showing everyone that you know your shit.
5. Letting them know they can work with you.
Remember that your main objective is to get clients on a call with you. And people often need to see or hear things multiple times before they take action. Be persistent and make sure you talk about your coaching. There are lots of ways you can do this.
At the bottom of each email, I like to include the same call to action again and again - I use a link that says ‘go from stressed out to booked out in your coaching practice - click here to find out more’ and the link then takes them to my work with me page.
I talk to my audience a lot about the techniques and approaches I use in my coaching - this builds up an image of what working with me looks like.
I also like to talk about client stories and breakthroughs when I engage with my group.
Above all, keep going. If you’re not getting any traction yet, know it can take time. Keep having conversations. Keep refining your message based on what you discover.Keep giving.Keep telling people that they can work with you! And sooner or later you’ll book out your coaching program.