OK, so you've decided you're going to raise you prices and from now on only work with high-paying clients.....
... but how the hell do you consistently sign up clients at your new price point?
Contrary to what you've heard, you don’t need a huge audience to get consistent high-paying clients. Why? Because it’s not about numbers when you’re starting out, it’s about engagement.
And it’s very easy to get your consistent high-paying client when you have the right mindset.
1. Have a relevant & profitable offer
Make sure that your $$$$ coaching program REALLY speaks to your ideal client. I can't stress this enough. Not sure if yours does? Click here to download this free training - craft a $$$$ coaching program that practically sells itself.
2. Offer value
When you’re just starting out, choose just one platform and really master it (I was an IG gal but now I’m loving Facebook...
Did you know that it's possible to make a full-time income coaching whilst working only 20 hours a week?
How do I know? Because that's what I do!
It's SO SIMPLE. There are only ever two things that you need to focus on in your coaching business in order to do this:
1. Becoming an outstanding coach.
2. Demonstrating your coaching skills and expertise to prospective clients.
Let's start with becoming an outstanding coach.
In an online world that endlessly talks about 10k months and making money , I truly believe that not enough time is spent talking about how to powerfully transform the lives of our clients.
But the truth is, if you want your business to thrive long-term, you need a group of raving fans; clients that have worked with you and have loved every second.
And although maybe at the moment you're investing all your time and energy on learning sales and marketing, can you honestly say that you're spending time and money continuing to develop your...
Once upon a time I was living on a tropical island. I was teaching yoga full-time and my days consisted of posting tropical pictures on social media, drinking from fresh coconuts, surfing and shoeless living.
Everyone back in Europe would send me messages telling me how jealous they were – I was living the dream.
One day my best friend sent me a message, she had a funny feeling and wanted to check I was ok. I replied the next day telling her I’d been really drunk, slipped in the shower and split my head open. I’d had stitches and was in shock but it was my own silly fault.
And the pictures of tropical beaches and cocktails continued and my friends continued to be jealous about my life.
Except deep inside I was dying. The story I'd told her was a complete lie.
The reality was this: my boyfriend and I had come home after a party. I was showering and he tried to initiate sex. When I refused, he choked me a couple of times and told me...
Worrying about money sucks, right?
It robs us of feeling pure in-the-moment joy. When we’re focusing on not having enough money, our creativity goes down the toilet and so does our sense of worthiness.
But I'm here to let you know that things can change for you. Your relationship with money can change! You can feel good about money and bring more in!
Let me explain.
I was an archaeologist for 10 years. If you are one or know of one, you’ll appreciate that the salary expectancy of an archaeologist is LOW. I expected to make $20000 a year base salary. Not great. Let’s just say my money mindset was not good and it never even occurred to me that my destiny could be any other way.
I felt a sense of CRIPPLING FEAR around money.
Bargain shopping and cost-cutting was my norm. Spending money left me feeling so anxious.
And not feeling like I had enough money went hand in hand with feeling totally unsafe - in body & mind.
When I first became...
I love email marketing. I used it when I ran my first online business (yoga jewelry FYI), I use it now and it works like a charm.
I love email marketing because; you own your list, you beat the pesky FB/IG algorithm, and, if you do it right, you can really build trust with your audience.
And Facebook groups are a great way to reach your ideal clients and grow your list.
So, how do you do this?
Building an online coaching business can feel so daunting and overwhelming, right?
Every single blog post or podcast is offering you the new latest marketing strategy and it’s hard to keep up.
The thing is, as coaches, we’re in a very different type of business and when we’re building our coaching businesses, we need to keep it as simple as possible and build our businesses from real and genuine human connections.
This is what separate successful coaches from the ones who are failing to make money.
When you’re first starting out as an online coach, here’s what I suggest you focus on to build your coaching business:
1. Having conversations with ideal clients.
Friends, acquaintances, followers on IG, people in FB groups..... you have to reach out to as many people as possible and ask to have 1:1 conversations. Give them something in return, e.g. free coaching, but put yourself out there.
You HAVE to know your ideal client. The more...
I believe in keeping my marketing simple and spending more time in conversations with clients and prospective clients – conversations are the lifeblood of your business.
But you need to get your message out there in order to initiate these conversations.
Here’s what I do to build trust and add value in my FB group, IG and email community:
Ever asked yourself the question:
“ Do I know enough to be a coach?”
Ok, tell me, is this you?
You’ve been through an amazing life transformation.
You’ve done the work and got results in your own life.
You know from experience what works and what doesn’t, and you sure as hell have a whole lot of knowledge that can improve the quality of other people’s lives.
You want to be a coach!
But you haven’t started coaching yet.
Is it because you believe deep down that you're not 'qualified' to coach?
Now, I’m not knocking Life Coaching Training and all of that, but honestly, it’s my belief that LIFE gives us the skills to coach and help people transform.
If we have NO experience of what we’re coaching on, then fair enough, coaching school may be the best option, but if we already have experience and knowledge, we only ever need to be 2 or 3 steps ahead of our clients.
As humans really do make things more complicated than they need to be and this is seriously true when it comes to online coaches and marketing.
We know that building our email list is important, right? And that we need a an opt-in (or lead magnet) in exchange for email addresses. But once our freebie is created and our landing page exists, how do we drive traffic to it so that people sign up?
There are many ways you can drive traffic to your opt-in, but the thing that most new coaches don't understand is that you have to be consistent AND specific. This means that it's best to choose only one or two to focus on (or you’ll burn yourself out and you won’t really master any of them!)
Here are 10 ideas to generate that traffic:
Ever been scared that you're not getting your coaching clients good enough results?
I’ve been there.
You’ve been so focused on signing up clients, and now you have them you’re secretly feeling really anxious and scared.
They’re paying money to you and you feel like now you’ve gotta get them results.
But you also feel that you can’t reach out and talk about this because people might think you’re not a very good coach and then you won’t get more clients, right?
Oh yes, that was me in the beginning.
But the good news is that, actually, this fear is a good thing – it means you’re conscientious and you care.
But if you’re feeling like this, there’s a huge chance that you’ve forgotten what coaching is. And this amnesia is the very thing that would end up making your coaching mediocre.
What you’ve forgotten is that coaching is NOT giving a bunch of advice and giving your client all the right...